Is Google losing its search engine crown?

For decades, Google has dominated the search engine landscape. "Googling" has become synonymous with looking up information. But times are changing, and the latest data suggests that Google’s grip on search may be loosening - especially among younger generations.

According to a recent Vox Media survey, 61% of Gen Z and 53% of Millennials now prefer AI-driven tools over traditional search engines like Google.

This shift raises an important question: Are we witnessing the beginning of Google's decline?

The changing search landscape

The early warning signs have been surfacing for some time. Google’s market share recently dropped below 90% for the first time since 2015. Additionally, users have voiced growing frustration with search quality. The rise of AI-powered answer engines and social media discovery platforms (such as TikTok, Instagram, and Pinterest) is reshaping the way people seek information.

AI vs. Traditional Search: The rise of Microsoft Copilot

One of the biggest differences between traditional search engines and AI-powered assistants is how they present information. Take Microsoft Copilot, for example.

If you search Google for “best IT company in Leicester,” the top results will likely be sponsored listings - businesses that have paid to be there. The next few might be companies that excel in SEO but aren’t necessarily the best choice for IT support or even based in Leicester.

On the other hand, when you ask Copilot the same question, it analyses websites and provides fact-based insights, free from paid promotions. This approach prioritises relevance over advertising pounds, offering a more trustworthy and informative experience.

Copilot in Action: Enhancing business efficiency

Beyond search, Microsoft Copilot is proving to be a game-changer in workplace productivity. At Somerbys IT, we’ve integrated Copilot into our daily workflows and have seen firsthand how it can:

• Streamline processes by automating repetitive tasks.

• Reduce admin workloads by handling documentation, emails, and scheduling.

• Summarise lengthy documents in seconds, saving valuable time.

The potential of AI-driven tools like Copilot goes far beyond search - it’s about making businesses more efficient and intelligent.

Ready to Explore Copilot?

Curious about what Copilot can do for your business? At Somerbys IT, we specialise in helping organisations implement technology solutions that work for their business. Read our guide on how Copilot can transform your workflows: Microsoft Copilot Guide

The digital landscape is evolving. The question is: Will your business evolve with it?

0333 456 4431 | info@somerbysit.co.uk